Sally Beauty’s Second COLORfest Activation

Sally Beauty is bringing COLORfest back this fall, taking the experience directly to college campuses.

COLORfest was first introduced in March 2026 as a month-long celebration of hair and nails, headlined by a consumer pop-up at The Grove in Los Angeles. The activation reached thousands of new customers and delivered on the brand’s mission to combine product discovery with experiential education.

Now the expanded experience kicks off August 18 in Florida with stops in Alabama and Texas throughout the month. 

Chris Kobus, Chief Marketing Officer at Sally Beauty, said:

“COLORfest was always meant to be the beginning of something bigger, and this fall we’re delivering on that promise. With hundreds of new products to discover, category-first launches and an experience designed to meet the next generation of beauty enthusiasts on their own turf, COLORfest is Sally Beauty showing up for our community in a bigger, bolder way than ever before.”

In partnership with Her Campus Media, a community-powered media and marketing ecosystem reaching the next generation of consumers, COLORfest on Campus is designed to inspire self-expression and to fuel students’ confidence to achieve any hair or nail look from the comfort of their dorm; no salon required.

COLORfest events are completely free to attend. 

At each campus, students can expect:

• Interactive product discovery through hands-on activities and giveaways from Sally Beauty-exclusive brands and leading national favorites across hair color, hair care, nails, and skincare
• A gift bag filled with products valued over $100
• Free products and treats
• Meet-and-greets plus personal consultations from Sally Experts Monae Everett, Gregory Patterson, and Juli Russell
• Colorful photo moments for content creation and social sharing